'Drunk History' Stumbles Onto Comedy Central (Psychology)

Drunk History becomes a smash hit, or should I say smashed hit.

Once a series of videos on Funny or Die, Drunk History is now being weekly aired on Comedy Central. 

So what is it about Drunk History that makes it so appealing to be offered on spot on T.V.?

It's narrative is intoxicating!---Literally. Upon having more than a few drinks historians then attempt to ellaborate on historical events. While the alcohol may add a flair of drama; these historic tales are still suprisingly accurate. Producer Derek Waters reports to U.S.A today, "They're 100% true, but some of the details are not articulated correctly". It is exactly the articulation that makes this series what it is, hilariously inebriating.
In addition to the use of a historical narrative, Drunk History capitalizes off of ethos. Not only does the video depict a drunken historians, but there are celebrities reenacting their narratives. Celebrities such as Will Ferell as president Lincoln, and Jack Black as Benjamin Franklin and Elvis, to name a few. The use of these well known historical figures lends a whole lot of credibility to the series.
There are many Motivational appeals present in the Drunk History series:

1. Needs: the basic needs of the audience for this series to be entertained with an educational twist. This series more than provides this for the viewer, with booze and brilliance. As Waters points out, "I like to think of fraternity guys loving the show, and one of them Goggling the story behind it, and thinking 'Oh, it's true'" (U.S.A. Today). 
2. Emotions: The primary emotion that is evoked from this show is sheer joy. The historian being under the influence, paired with the reenactments by famous faces leaves the viewer in tears... from laughing so hard. 
3. Attitudes:The thing that is so amusing about Drunk History is personalization of these historical events. With aid from the alcohol the historians shed their inhibitions and while the main events are true the story is told ripe with opinion. In an interview with the New York Times Waters explains where the idea for the show came from: "It came out of having some drinks with my buddy Jake Johnson, an actor who’s now on “New Girl.” We were talking about the great Otis Redding, who tragically died in a plane crash, and Jake was so passionate about trying to convince me that Otis knew he was going to die when he got on that plane. But because he’d had a couple drinks, he was messing up the story. I thought it would be cool to re-enact that, but people always get drunk and talk about music. So I thought, what’s something people don’t usually get drunk and talk about?". Thus Drunk History was born, but it's the attitudes expressed by the drunk historians that have flourished this show into a mature T.V. series.
4. Consistency: The content of Drunk History is always the same: a liquored up historian, comedic reenactments. However, the alcohol provides a lot of funny spontaneity, leaving the viewer in anticipation for the next episode. 

The reason why I chose this artifact for psychology is how intriguing it is to watch people in an altered state of consciousness, shed of inhibitions were they are free to be a little bit creative, accounting a historical event. Thanks to Derek Waters, history becomes hilarious.

References:
Mallembaum, Carly. (July 7, 2013) On 'Drunk History', the Past Gets Plastered. USA Today.
Egner, Jeremy. (July 5,2013) How to Preserve the Past? Try Alcohol. The New York Times.